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Video: How To Use LinkedIn As A Real Estate Agent…

By now, everyone has hearded of LinkedIn.

You have seen that it is popular by business professionals, and you know that you should be using it… but you may be unsure how it can help your Real Estate Marketing?

There are many things that LinkedIn can be used for including networking, job searches, advertising… but the number one reason that it can help your business is that it can be used to generate Home Buyer and Home Seller Leads.

Click Here For a FREE LinkedIn Video that will give you an idea of just how useful this tool can be!

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Content Rich Email. Inspirations From Email Marketing Practitioners

Content Rich Email. Inspirations From Email Marketing Practitioners

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“Content is king” – over the last two years email marketing experts have said everything there is to say about that topic. Yet to me, nothing is more convincing than opinions from actual practitioners – real email marketers.

 

 

That’s why I was very pleased to find out two of Jim Ducharme’s “Customer Spotlight” guests made the same claim: the ratio of content to sales pitches is a very important aspect of effective email marketing.

Check out how they answered this question:

 

What is the biggest mistake email marketers make, and how can it be avoided?

 

“Too much selling, not enough content. If you can provide real value, folks will stick around for the sales pitch. If all you do is pitch, they’ll unsubscribe, and with good reason.”

~Jon Bard from CBIClubhouse

 

 

“Don’t be too commercial for your company. Give them something. With our SEO tips newsletter, 90% is straight free info and news and the other 10% is an affiliate promo link to the topic or an event/product we are offering. We want people to say, “we learned something and we want more.”

~Nick Hunter from Nick’s SEO World

 

So today, instead of providing you with raw theories, I’ll show you how email marketing practitioners go about the subject – a selection of content-filled emails from my personal inbox.

 

1.

The easiest method is to separate content from sales offers and publish a cyclical content-filled newsletter. Then you need not be bothered about maintaining a healthy balance between content and sales offers or about the direct ROI ratio.

Content tip: be time relevant, but go beyond the topics directly related to your business.

 

Boots weekly is always very timely: in summer – how to avoid sunburns; in winter – how to combat winter fatigue; and in spring – how to get back in shape before summer.

 

 

 

 

 

 

 

 

PetFoodDirect doesn’t come in or regular basis, but always at the right time.

 

 

 

 

 

 

 

 

Now, if you think you don’t have much to say you’re obviously wrong. Here’s a list of ideas to get you started.

 

2.

Show your recipients how other people do it. Get independent experts, your co-staff or ordinary customers to share their style or workshop secrets. There can be no better recommendation of your product.

 

Topshop promotes their in-house editors and stylists.

 

 

 

 

 

 

West Elm presents their bloggers picks.

 

 

 

 

 

 

 

 

 

 

Piperline calls in some fashion celebs.

 

 

 

 

 

 

 

 

3.

Be socially responsible and engaged, and talk about it. Show your subscribers what you care about and what’s on your mind. It’s a great way to add the personal touch to your marketing and create a brand image that people can truly identify with.

 

Ben&Jerry’s initiative proves that ice-cream can be a serious matter.

 


 

 

 

 

 

 

 

Athleta publishes a dedicated quarterly newsletter to promote their CSR program.

 

 

 

 

 

 

 

 

4.

Provide a free product, service or application that’s useful and fun.

 

West Elm’s free and timely “Send an e-valentine” engages more than a seasonal discount.

 

 

 

 

 

 

 

 

 

 

Scoutmob regularly offers freebies such as apps.

 

 

 

 

 

 

 

 

 

 

5.

Offer tips and inspiration rather that a ready-made product offer. Create a tutorial, but give your customers a choice to use (or not) your product to achieve the expected effects.

 

Bplans provide you with free advice, which you may (or may not) implement by their services.

 

 

 

 

 

 

 

 

 

 

Shopbop issues a style tutorial illustrated with their products (but you may as well use your own picks from elsewhere).

 

 

 

 

 

 

6.

Provide lists of bestsellers, forthcoming season hits, top spots to visit, checklists, etc. Make them general rather than product specific – and only then link them to your shop.

 

 

 

 

 

 

 

 

 

 

 

7.

Video marketing remains the king of content, as it can boost your click-through rate by more than 90%. A link to your YouTube channel is not enough. Maximize the engagement of your subscribers with video tutorials, presentations, and events coverage. People love them, as they provide a fresh alternative to plain text and can make difficult things simple.

 

And they’re just the perfect type of content to share and create buzz.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

One thing is certain – in modern, highly competitive marketing, being simply a seller of products and services is not enough. Your customers need to identify with your brand. Using engaging content is the best way to help them get to really know you.

 

Have an idea that’s missing here? Had a content-rich newsletter that boosted your rates? Let us know – we’d love to learn more, quote your opinion, and maybe shine the next “Customer Spotlight” on YOU!

Content Rich Email. Inspirations From Email Marketing Practitioners is a post from: Email Marketing Tips – Blog GetResponse

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RSS to Email, Reinvented

RSS to Email, Reinvented

Today, I’m very happy to announce the release of RSS to email support in Campaign Monitor. Sure, RSS to email has been done before, but I can promise you it’s never been done like this. We went back to the drawing board and put together what we think is the nicest, easiest to use RSS to email tool on the market. Over the last few years this has consistently been one of the most requested features we’ve ever had, and we’re really happy with how it came together. Here’s how it works…

A new type of campaign

Recurring RSS is an entirely new type of email campaign. In a nutshell, it allows you to automatically send an email to your subscribers whenever you update your site or blog. We then show you elegant reports that make it easy to see what your readers are actually interested in. Here’s a quick video tour showing some of the highlights:

There are lots of nice touches throughout this feature, but here are a few of the standouts.

Reporting you can learn from

Just like regular one-off campaigns, we provide you with a detailed report that shows the performance of your recurring campaigns over time. You can easily spot trends over time, dig into what posts were popular for a specific email, and even see what the most popular posts of all time are.

image

We also show you which countries your readers are from, and with complete Worldview integration you can even watch your subscribers open your campaigns in real-time.

Roll your own design

Instead of limiting your emails to a range of templates, you can create your own recurring RSS design by adding a few simple tags to any HTML page. Those of you already familiar with our template language will be right at home with the new <datarepeater> tag.

imageView the RSS template language and download a sample template

Our new template language for RSS campaigns allow you to include specifics from each post in your RSS feed like the date it was published, a link to comments, the author who wrote it and more. You can even use the <layout> to create a series of alternating designs for each item in your RSS feed.

Or, customize a template in seconds

For those of you that don’t want to start from the ground up, you can use the template builder to quickly create a great looking mobile-optimized design for your RSS campaigns. We’ll automatically show you your feed content and let you customize how it should be displayed to your subscribers.

Facebook and Twitter integration

We’ve made it easy to add social sharing features to your recurring RSS campaigns. By adding our social sharing tags, your subscribers can easily Like any post on Facebook or tweet about it to their own followers.

Flexible scheduling

You can choose to send these campaigns on a daily, weekly or monthly basis. You can get even more granular and send each campaign on the second Monday of every month at 9.25am. We’ll leave it up to you.

As well as flexible scheduling, you can also select a range of recipients. It might be a single list, multiple lists or even different segments. This means you can create multiple recurring RSS campaigns and then let your subscribers choose the frequency they’d like to get updates from you. Passionate readers can get daily updates, while others can get a slimmer summary each month.

Monthly only (for now)

In order to ensure we can guarantee the delivery of your recurring campaigns, you’ll need to be on a monthly plan to access this feature. We started with monthly because it’s easily the most cost effective approach for our customers. If you have less than 50,000 subscribers (meaning you have no send limit), you can send them a daily recurring email for no extra charge on top of what you’re already paying.

Secondly, we wanted to get this into your hands as quickly as possible, so PAYG support may come down the track if the demand is there. Be sure to leave us a comment or get in touch if you’re a die-hard PAYG customer but would love to access recurring RSS campaigns.

That’s not all folks

While automatically sending is great for some, what if you’d like to populate some of your email content from an RSS feed, but not necessarily send it on autopilot. Maybe you only want to include certain posts, or it’s secondary content like a sidebar of upcoming events you’ll be hosting.

In the next few days we’ll have another exciting new feature to share that lets you do just that. Stay tuned.

Email marketing software for web designers – Campaign Monitor

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RSS to Email, Reinvented

RSS to Email, Reinvented

Today, I’m very happy to announce the release of RSS to email support in Campaign Monitor. Sure, RSS to email has been done before, but I can promise you it’s never been done like this. We went back to the drawing board and put together what we think is the nicest, easiest to use RSS to email tool on the market. Over the last few years this has consistently been one of the most requested features we’ve ever had, and we’re really happy with how it came together. Here’s how it works…

A new type of campaign

Recurring RSS is an entirely new type of email campaign. In a nutshell, it allows you to automatically send an email to your subscribers whenever you update your site or blog. We then show you elegant reports that make it easy to see what your readers are actually interested in. Here’s a quick video tour showing some of the highlights:

There are lots of nice touches throughout this feature, but here are a few of the standouts.

Reporting you can learn from

Just like regular one-off campaigns, we provide you with a detailed report that shows the performance of your recurring campaigns over time. You can easily spot trends over time, dig into what posts were popular for a specific email, and even see what the most popular posts of all time are.

image

We also show you which countries your readers are from, and with complete Worldview integration you can even watch your subscribers open your campaigns in real-time.

Roll your own design

Instead of limiting your emails to a range of templates, you can create your own recurring RSS design by adding a few simple tags to any HTML page. Those of you already familiar with our template language will be right at home with the new <datarepeater> tag.

imageView the RSS template language and download a sample template

Our new template language for RSS campaigns allow you to include specifics from each post in your RSS feed like the date it was published, a link to comments, the author who wrote it and more. You can even use the <layout> to create a series of alternating designs for each item in your RSS feed.

Or, customize a template in seconds

For those of you that don’t want to start from the ground up, you can use the template builder to quickly create a great looking mobile-optimized design for your RSS campaigns. We’ll automatically show you your feed content and let you customize how it should be displayed to your subscribers.

Facebook and Twitter integration

We’ve made it easy to add social sharing features to your recurring RSS campaigns. By adding our social sharing tags, your subscribers can easily Like any post on Facebook or tweet about it to their own followers.

Flexible scheduling

You can choose to send these campaigns on a daily, weekly or monthly basis. You can get even more granular and send each campaign on the second Monday of every month at 9.25am. We’ll leave it up to you.

As well as flexible scheduling, you can also select a range of recipients. It might be a single list, multiple lists or even different segments. This means you can create multiple recurring RSS campaigns and then let your subscribers choose the frequency they’d like to get updates from you. Passionate readers can get daily updates, while others can get a slimmer summary each month.

Monthly only (for now)

In order to ensure we can guarantee the delivery of your recurring campaigns, you’ll need to be on a monthly plan to access this feature. We started with monthly because it’s easily the most cost effective approach for our customers. If you have less than 50,000 subscribers (meaning you have no send limit), you can send them a daily recurring email for no extra charge on top of what you’re already paying.

Secondly, we wanted to get this into your hands as quickly as possible, so PAYG support may come down the track if the demand is there. Be sure to leave us a comment or get in touch if you’re a die-hard PAYG customer but would love to access recurring RSS campaigns.

That’s not all folks

While automatically sending is great for some, what if you’d like to populate some of your email content from an RSS feed, but not necessarily send it on autopilot. Maybe you only want to include certain posts, or it’s secondary content like a sidebar of upcoming events you’ll be hosting.

In the next few days we’ll have another exciting new feature to share that lets you do just that. Stay tuned.

Email marketing software for web designers – Campaign Monitor

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Finally, we pick a winner for the 2011 holiday email competition!

Finally, we pick a winner for the 2011 holiday email competition!

Yes, it’s taken us 1&frac12; months to pick a winning design and two runner-ups for our latest holiday email design contest. Shameful, I know. To our defense, we’ve had a lot going on, including an exciting, yet not-so-secret big release in the works. But that’s beside the point.

This year’s contest was especially challenging from a judge’s perspective – not only did we have literally tens of thousands of visually impressive campaigns to choose from, but we made it our imperative to choose entries that were practical, unbreakable and re-usable. It took more than impressive header graphics to get on to our shortlist – we were looking for designs that could be potentially tweaked and sent with confidence, time and time again. Without any further deliberation, here are 2011′s top holiday picks:

Winner: Krrb.com

Designer: Krrb.com, by AREA 17

Krrb

The Krrb.com newsletter, produced by AREA 17, was sure to be a slightly controversial Christmas choice. It isn’t a one-off design – in fact, the Krrb team use a well-crafted template and the email editor to create each newsletter. It’s so uncomplicated, that it’s not the kind of message you would see in your inbox and go, ‘wow, they must have spent ages on this!’. But from our perspective, that’s a big part of what makes this holiday-themed newsletter so perfect.

That, plus a combination of visual, technical and conversational flair. The message simply projects Krrb-ness, with images and a tone that’s consistent with their site and branding. This isn’t just a sales pitch for an artsy site – it’s got helpful gift suggestions, editorial and just a little dash of hipster cred. It’s timely, features curious details (like the dog and owner glyph in the footer) and it’s shareable. What’s not to love?

Congratulations again to George, Audrey, Antoine and Andrew on the Area 17 team – they’ve been rewarded with a Kindle Fire, FitBit and 50,000 email credits. Be nice and share, yo. ;)

Runner up: Happy Holidays from Matchbox Creative

Designer: Matchbox Creative

Matchbox Creative

This design has a special place in our heart for not only supporting a good cause, but because it’s one of the first template builder creations to be featured in this blog. This meant that our friends at Matchbox Creative came to the party with the fun, animated header image, copy and color scheme, then left the rest to us. The result: More time enjoying the festive season and less on testing their design in a squillion email clients. It also looks pretty snazzy, don’t you think?

Well done to the Matchbox Creative team and thank you for making the most out of our template builder – for their effort, they’ve won 10,000 email credits.

Runner up: Christmas with Yuppiechef

Designer: Yuppiechef

Yuppiechef

Our final runner-up prize went to our South African friends at Yuppiechef, who impressed us with their holiday-themed Christmas catalogue. Like Krrb.com’s design, it features personal touches like a staff wish list, a friendly tone, easy social sharing and great-quality images. That said, it’s a commercial email through and through, but unlike a lot of similar designs, comes with personal, detail-oriented touches. Well done to the toffs on the Yuppiechef team – they’ve also won a respectable 10,000 email credits.

Finally, a big thank you to everyone who sent email campaigns with Campaign Monitor during 2011. It was yet another record-breaking year for us, so we have a lot to be grateful for. Regardless of whether you send 6 or 60,000 emails a year, we’re committed to providing you with top-notch tools and service, so you too can create and send designs like the ones above with minimal effort.

Congratulations again to our winners and best of luck to everyone else – hopefully you’ll be selected when we relaunch the competition in December!

Email marketing software for web designers – Campaign Monitor

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Six Questions for Jay Baer on Social & Email Marketing

Six Questions for Jay Baer on Social & Email Marketing

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I recently had the opportunity to ask Jay a few questions about social media for business and he was kind enough to share his wisdom and insight. Jay shares this in quick, easy to digest responses which you’ll find easy to digest and apply.

 

 

Jay Baer is a social media and online marketing thought leader. He’s a sought after speaker on social media marketing and author of the book, “The Now Revolution.”

Jay’s mission is to help businesses of all shapes and sizes understand and leverage social marketing channels, for better customer relationships and more conversions.

 

What is the biggest mistake most brands/corporations make regarding social media and online marketing in general?

 

The biggest mistake is trying to be good at social media, instead of trying to be good at business because of social media.

 

Inherently, social media has no actual value to a company. It’s what you do with it that counts.

 

You’ve stated that “you don’t just do social, you have to be social.” How does a brand that is new to social accomplish that in a practical way?

 

By interacting with customers and prospects in a less formal, more friendly way. By devoting comparatively little social media energy to describing how awesome the company’s product or service is. By generally behaving more like a person, and less like a factory.

 

You posted recently about customer service now being a spectator sport and I agree (I’ve blogged on the same subject). What is the most important thing brands should keep in mind regarding CS on social?

 

Fundamentally, every customer is a reporter now.

 

How you handle unhappy customers – and they are inevitable – can impact your brand now because those interactions are often public, not 1:1 via phone or email.

 

Is the whole social vs email debate really a red herring? Isn’t any interaction between humans social and the channel largely irrelevant?

 

It’s not email vs. social. It’s email AND social. Most of our social interactions with companies are opt-in, just like email. And usually, companies are using social media to keep themselves top-of-mind among consumers that have given them permission to do so, just like email.

 

In many ways, email is Madonna, and social media is Lady Gaga – same thing with a fresh coat of paint.

 

What is email marketing’s best strength and what is social media’s best strength for marketing?

 

Email’s greatest strength is addressability. If you send someone an email, they’ll see it. They may not open it. They may not take action. But they’ll see it.

Social’s greatest strength is its frictionless pass-along mechanics. It’s the old “forward to a friend” but less of a hassle, and out in the open. Also, the acceptability of micro content is handy in social.

 

What is the first (or most important) thing you should do to effectively integrate and leverage social and email for marketing?

 

It sounds hopelessly obvious, but even letting your email subscribers know you have social media accounts is a good step. Only 18% of email marketers even include social icons. You should also be collecting email sign-ups on your social outposts, especially Facebook.

 

Finally…

As Jay stated, too few email marketers are really integrating social and email marketing. The ROI on doing this can be huge! Take a look at our recent infographic demonstrating how social sharing buttons can increase your CTR (Click-Through-Rate) by 115%!

 

Share!

What are you doing to integrate and expand your marketing efforts across the different social channels?

Six Questions for Jay Baer on Social & Email Marketing is a post from: Email Marketing Tips – Blog GetResponse

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Email Marketing

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Your feedback & our support team

Your feedback & our support team

The internet makes it possible for us to design, develop and support a web application for people all around the world even though our physical office is in Australia. It’s fantastic, but it does mean that we only get to met a very small proportion of customers in person.

That’s why our support team (who are based in Australia, Europe and the US) have such an important job to do gathering customer feedback, problems and suggestions and sharing them with the rest of the team. We use an internal tracking tool to capture your ideas big and small on how to improve existing features and which new ones to consider.

Our recent template builder is a great example of a feature that was shaped by a lot of customer feedback both before launch and in follow-up tweaks.

Not everything that gets suggested will be added to Campaign Monitor of course (we’ve all used software that has fallen in to that trap!) but customer feedback is critical to the planning process. So a big thank you to everyone who has taken the time to email us and let us know what you’d like to see in Campaign Monitor. It makes a difference.

Join our Sydney Support Team

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The Sydney support team catches up with our remote support team colleagues through the power of lifesize cutouts.

We’re looking for the right person to join our support team here in Sydney (you do need to be in Sydney and able to work in the office). You should be friendly, a great communicator and have a demonstrable interest in the web, and have a customer service mindset.

A few of our support team were active Campaign Monitor customers before joining us and have made great contributions, so we always like to give you guys the heads up early when positions are available.

You can find our more and apply via the full job description. You never know – you could be recording your own suggestions for Campaign Monitor improvements! If you know someone else who might be suitable, please pass the link on to them too.

Email marketing software for web designers – Campaign Monitor

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8 ways to write shorter tweets and subject lines

8 ways to write shorter tweets and subject lines

short peopleThe world is full of sensible advice that’s hard to put into practice.

Do more exercise.

Reduce your stress levels.

Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn).

Oh, and keep your tweets and subject lines short.

Actually you can argue about that last bit of advice. But if you have something to say and have two equally impactful ways of saying it, then pick the shorter one.

Often it’s just a question of practicality.

Shortening your Tweets makes it easier to fit the message within the 140 character limit. If you can get the length down further, then you leave enough space for people to retweet your message in its entirety*.

Shorter subject lines avoid the pitfalls of email software arbitrarily cutting off your words.

But…how do you actually keep subject lines and Tweets short?

I’m hoping you’ll offer your own suggestions in the comments, as there’s not a lot of practical advice out there beyond, um, “keep it short”.

But here a few tips I’ve picked up over the years…

1. Rewrite

The famous quote commonly attributed to Blaise Pascal runs something like this:

“I have made this letter longer than usual, only because I have not had the time to make it shorter.”

My biggest challenge with copywriting emails, for example, is not finding the words, but finding fewer words to express the same meaning.

Your first line of text probably does communicate what you want to say, but it takes rewrites to communicate it succinctly.

2. Synonyms are your best friends

Rare is the word with no alternative. We often fall into patterns and habits, where we favor particular words simply because they’re the ones we’ve always used. Perhaps you can find shorter synonyms? For example:

Excellent article on
Great article on
Top article on
Top post on (9 spaces saved)

Purchase
Buy (5 spaces saved)

Difficult
Hard (5 spaces saved)

Lots of
Many (3 spaces saved)

Last year
In 2011 (2 spaces saved)

A few
Some (1 space saved)

But take care…

Not all synonyms are truly identical and a different word can introduce a subtle change in meaning.

Even true synonyms can draw a slightly different emotional response in the reader. In subject lines, particularly, it pays to test variations to find the choice that elicits the best response.

These two concepts apply to many of the tips below, too, so keep them in mind.

3. Eliminate implied and unnecessary words

Do you have any words that are not contributing to the message? Words with no impact on the meaning, value, emotion, etc. of the tweet or subject?

These are common candidates for freeing up space.

If tweeting as an individual, for example, the “I” in “I love this article:” is implicit. “Love this article:” would be fine.

Where possible, scrap unnecessary modifiers like “that”, “which” and “who”:

The presenter who was after me
The presenter after me

New products that you’ll love
New products you’ll love

You can shorten phrases using contractions:

Tips for summer fashions
Summer fashion tips

People in New York love Apple
New Yorkers love Apple

This is an article that really engages:
A really engaging article:

4. Mathematical symbols and numerals

Styleguides typically say numbers up to ten should appear as words, not numerals. But you have more flexibility in tweets and subject lines:

Seven ways to win with words
7 ways to win with words

“&” or “+” or even “/” can substitute for “and”:

Email more popular than beer and chocolate
Email more popular than beer & chocolate

The “>” and “<” symbols can be used for “less than”, “more than”, “under”, “over”…with certain audiences:

Fewer than 10% of marketers test their copy
<10% of marketers test their copy

Try “=” instead of “equals”, “means”, “leads to” etc.:

Donut consumption shown to lead to higher risk of stomach ache
More donuts = more stomach aches

5. The active voice

Switching from passive to active voice simply reads better, but also means shorter text:

Half of marketers are using email design preview tools
Half of marketers use email design preview tools
50% of marketers use email design preview tools

6. Hashtags

Twitter’s hashtags, like many tools, are neither good nor bad. It’s all in how you use them.

A suitable hashtag might replace lengthier information explaining the context for a tweet:

Images lift clicks by 34% when used in marketing emails
Images lift clicks by 34% in marketing emails
Images lift clicks by 34% #emailmarketing

7. Abbreviations

Nobody is going to write United Kingdom when they can write UK. Abbreviations are great space savers, provided you follow two rules.

1. They must be understandable (audience)

Well, yeah.

Except it’s easy to use abbreviations you’re familiar with, and forget that your audience isn’t. “Promo code” for “promotional code” seems unarguable. “w/ free shipping” for “with free shipping”? Maybe.

2. They must be appropriate (context)

My wife is familiar with the abbreviation OMG. I’m not sure, though, she wants to see it in an email from her gynecologist:

“OMG, u r pregnant!”

(She’d be quite surprised, too).

Your choice of abbreviations says something about you as a sender / tweeter.

Equally, subject lines are not tweets and tweets are not SMS text messages. The medium alone changes what abbreviations are acceptable and that’s before we get into the context of the message itself.

Too many abbreviations are also difficult to read and interpret if you’re not familiar with that kind of writing.

“UNESCO says tnx FB 4 gr8 AIDS donation”

Ugh.

FYI, Social Media Today has a list of common Twitter abbreviations.

8. URL shorteners

Needless to say, anyone putting a link in a tweet should use one of the common URL shortening services out there. The popular tools used to send tweets should make this easy. So the Hootsuite tool turns:

http://www.email-marketing-reports.com/iland/2012/01/law_and_deliverability.html

…into…

http://ow.ly/8Er1J

Links in tweets posted through Twitter itself are also automatically shortened.

9. Colons and trailing dots

OK, this is your bonus tip with a couple of related techniques.

If space isn’t an issue and you have trouble getting important keywords near the front of your subject line or tweet, consider the colon option. Example:

Great advice on how to write shorter subject lines
Subject lines: how to make them shorter <– great advice

If you’re running out of space and want to imply there’s more information than you can reasonably fit into the subject line or tweet, consider using trailing dots:

Free shipping on top brands: Calvin Klein, Burberry, Coach, Trussardi, Fila,…

And finally…

In King Lear, Shakespeare wrote:

“Thou art a boil, a plague sore, an embossed carbuncle in my corrupted blood”

He could have said:

“You annoy me”

…and saved 63 spaces. But it’s not the same is it?

Short, concise writing can destroy style, humor, emotion and personality if handled badly. And these may be the very things that differentiate you from the competition or drive higher responses. Words matter and, sometimes, long beats short.

So…your tips please!

*You need two spaces for the RT, then a space, then your username plus a colon plus a space: so tweets by @MarkatEMR need to be 125 characters or less to be retweeted as RT @MarkatEMR: Blah Blah

Email Marketing Reports

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Next Jim&Mac Webinar: Conversion-Optimized Follow Ups

Next Jim&Mac Webinar: Conversion-Optimized Follow Ups

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Following the success of the first educational webinar hosted by Jim Ducharme and Mac Ossowski, we’re bringing you the next installment. This time it will be all about how to use follow up messages to generate revenues.

 

Previous webinar playback now available

Last time, Jim & Mac talked about effective list building techniques. If you weren’t able to take part in the webinar, you can watch the recording here.

 

Hot topic for Thursday

This time, they’ll be discussing how to use follow up email sequences to boost your profits with less effort.

So if you haven’t used follow ups in your email marketing or are still wondering how to make them more effective, the guys will provide you with useful insider tips and insights and answer your most burning questions.

During the webinar, you’ll learn how to:

 

  • Create your initial follow up sequence, so every new subscriber is treated with thoughtful care,
  • Convert warm leads into hot buyers by using follow up messages as a key element of your sales cycle,
  • Generate recurring sales with minimal effort by putting your follow-up message sequence on autopilot.

 

Upcoming webinar details

To catch the next Jim&Mac online presentation, all you need to do is sign up. It’s free and it’s easy.

Subject: Email Autoresponders 101: How To Make The Most Of Follow Ups

Date: Thursday, February 23, 2012

Time: 3:00 PM EST

Register: http://getresponse.clickwebinar.com/Email_Follow_Ups_101/register

 

Techniques to skyrocket your profitability

If you want to find out more about using follow-up emails in your marketing communication strategy, join us on Thursday!

The webinar will be recorded, so if you can’t make it after all, you’ll still have a chance to listen to Jim & Mac talk email marketing.

See you then!

Next Jim&Mac Webinar: Conversion-Optimized Follow Ups is a post from: Email Marketing Tips – Blog GetResponse

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Your feedback & our support team

Your feedback & our support team

The internet makes it possible for us to design, develop and support a web application for people all around the world even though our physical office is in Australia. It’s fantastic, but it does mean that we only get to met a very small proportion of customers in person.

That’s why our support team (who are based in Australia, Europe and the US) have such an important job to do gathering customer feedback, problems and suggestions and sharing them with the rest of the team. We use an internal tracking tool to capture your ideas big and small on how to improve existing features and which new ones to consider.

Our recent template builder is a great example of a feature that was shaped by a lot of customer feedback both before launch and in follow-up tweaks.

Not everything that gets suggested will be added to Campaign Monitor of course (we’ve all used software that has fallen in to that trap!) but customer feedback is critical to the planning process. So a big thank you to everyone who has taken the time to email us and let us know what you’d like to see in Campaign Monitor. It makes a difference.

Join our Sydney Support Team

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The Sydney support team catches up with our remote support team colleagues through the power of lifesize cutouts.

We’re looking for the right person to join our support team here in Sydney (you do need to be in Sydney and able to work in the office). You should be friendly, a great communicator and have a demonstrable interest in the web, and have a customer service mindset.

A few of our support team were active Campaign Monitor customers before joining us and have made great contributions, so we always like to give you guys the heads up early when positions are available.

You can find our more and apply via the full job description. You never know – you could be recording your own suggestions for Campaign Monitor improvements! If you know someone else who might be suitable, please pass the link on to them too.

Email marketing software for web designers – Campaign Monitor

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